OTT platforms like Netflix, Amazon Prime, Disney+, and YouTube have completely changed the entertainment industry.
Earlier, people depended on TV schedules and theaters. Now, viewers can choose what to watch and when to watch.
Benefits of OTT Platforms:
- Watch anytime
- No long ad breaks
- Variety of languages
- International shows
- Mobile-friendly
OTT platforms also give opportunity to new artists and creators to share talent.
The popularity of web series has grown fast. People now prefer full seasons instead of single episodes.
OTT has made entertainment smarter, faster, and more personal.